Founded in 2010, A “Lure” of Lights makes Hayward shine even brighter because it paints the downtown in lights. Families visit the area to create new memories and holiday traditions.  Each year A “Lure” of Lights strives to create family-centered events, parades, light shows, and contests that draw visitors to the area to experience the true beauty of Hayward and become a destination during the holiday season.  A “Lure” of Lights is solely run by the Downtown Business Improvement District, volunteers and funded through donations.

Visit www.alureoflights.com or www.facebook.com/ALureOfLights/ for a schedule of events.
Please click the image below to view the 2020 Schedule.